Charlotte Tilbury
This project was developed in response to a brief from Charlotte Tilbury for the creation of a new perfume. I was responsible for concept development, naming, branding and visual direction, with illustration playing a key role throughout the process.
Illustration was used as an integral design tool, from early hand-drawn sketches to more refined visuals, helping to explore form, symbolism and mood, and define how the packaging and brand ultimately came together. You can view the full branding-led case study on my branding design portfolio: https://saradiego.co.uk/charlotte-tilbury
Illustration was used as an integral design tool, from early hand-drawn sketches to more refined visuals, helping to explore form, symbolism and mood, and define how the packaging and brand ultimately came together. You can view the full branding-led case study on my branding design portfolio: https://saradiego.co.uk/charlotte-tilbury
Client: Charlotte Tilbury
