Le Petit Éléphant
Le Petit Éléphant is a children’s fragrance developed for Druni by Ainea Perfums. I was responsible for concept development, naming, branding, illustration and packaging design.
Illustration played a central role throughout the project, helping to shape the character-led concept, explore symbolism and tone, and define how the packaging and brand world came together. The visual identity is built around a cheerful elephant, supported by a soft colour palette, handmade illustrations and playful typography to reflect the gentle nature of the fragrance. You can view the full case study on my branding design portfolio: saradiego.co.uk/le-petit-elephant-1
Illustration played a central role throughout the project, helping to shape the character-led concept, explore symbolism and tone, and define how the packaging and brand world came together. The visual identity is built around a cheerful elephant, supported by a soft colour palette, handmade illustrations and playful typography to reflect the gentle nature of the fragrance. You can view the full case study on my branding design portfolio: saradiego.co.uk/le-petit-elephant-1
Client: Ainea Perfums x Druni
